Brokers Web , the health insurance PPC ad network which operates the portal HealthInsuranceFinders.com was recently acquired by Healthcare.com (Oct 2008) .
Originally founded in 1985 before the beginnings of the web, Brokers Web (as it eventually became) created an online quote engine in 1999 , before launching HealthInsuranceFinders.com in 2001 . While it doesn’t have massive amounts of traffic , HealthInsuranceFinders.com ranks at the top of Google for the terms ”medical insurance” and “health insurance” (at number 1 and 2 respectively in Oct 2008) . The company eventually morphed the web site into a PPC ad portal for agents and insurance companies , along with an affiliate network. Brokers Web also provides customers with branded lead generation websites and analytics tools.
The attraction for Healthcare.com appears to be both the content side of HealthInsuranceFinders.com , along with the monetization platform that Brokers Web has built up in the profitable health insurance niche.
Traffic Data :
Healthcare.com and HealthInsuranceFinders.com on Compete
Sources :
Brokers Web About Us , PaidContent , Press Release on Acquisition , CNet
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